2010 Michael Schumacher Merchandise

Will Toyota still be on the F1 grid in 2010 ?

Posted on January 21, 2009 by F1Wolf

Toyota TF-109 testing in Portimao

Toyota TF-109 testing in Portimao

In the immediate aftermath of Honda’s F1 withdrawal announcement all the remaining car manufacturers including Toyota confirmed their commitment to Formula One. The December statement from Toyota however had word “currently” placed right next to word “committed”:

“Toyota is currently committed to succeeding in Formula One and to reducing our costs. We are contributing to the FOTA activities which will achieve significant cost reductions whilst maintaining the spirit of the sport. We hope FOTA’s proposals and activities will be given the widespread support they deserve as they provide the sound, stable base Formula One requires at this time.”

That already that time sounded like very carefully crafted statement stating the intent to continue in F1 but at the same time leaving the door open for possible exit. All the talk about other teams disappearing ended (temporarily) following the cost cutting measures agreed on by FIA and FOTA. Most of the attention has turned to Honda search for new owner of their Formula One team. But then came the launch of Toyota’s 2009 challenger (TF-109) and all the funny talk surrounding it.

John Howett, Jarno Trulli and Tadashi Yamashina

John Howett, Jarno Trulli and Tadashi Yamashina

First Jarno Trulli suggested that a race win in 2009 is necessary for Toyota’s continuing presence in F1:

“Toyota’s message has been very clear: we carry on with F1, however we all have a great responsibility to try to bring home the maiden victory, which could be decisive for the future. We need to do that in order to justify the reason to stay in F1. I won’t say it is vital, but it is very, very important nowadays.”

I admit I expected someone from Toyota to come out and dismiss any doubts about their commitment these words from Jarno Trulli might have created. But instead the team’s president John Howett said pretty much the same:

“We need a strong season. If we have a weak season we have no future. Whether we really have to win to stay is difficult to stay, but we feel we have to win. It is our desire and our passion shared by our people in Cologne. We feel we must win, and then we can cement and secure a very bright future in F1.”

The icing on the cake for me however were the words of Toyota’s team principal Tadashi Yamashina:

“Honestly speaking, we are also struggling to stay in F1. We discussed lots with the Japanese management, but fortunately Mr. (Katsuaki) Watanabe, our CEO, convinced the bosses to stay in F1. As John mentioned, Toyota are doing some cost reduction to get some better performance, but we are still alive and, from that sense, this season is very important. Even if the headquarters had some operational loss, we spend their money to fight to win a race, so it is very, very important for us to win this year.”

Not only did he confirm the importance of race win for Toyota’s survival in Formula 1. He also made it clear that there were discussions in Toyota about possible pull out from F1.

Toyota guys have very little to show for the billions they probably spent on their Formula One adventure. Between 2002 and 2008 Toyota took part in 122 races, scored only 1 fastest lap, 2 pole positions, 6 front row starts and 8 podium finishes. The best results so far are Trulli’s 2nd places in Malaysia and Bahrain back in 2005 and Glock’s 2nd place in Hungary last year. It does sound like combination of the current economic slump and another underachieving season may be deadly for Toyota F1 team. They better ask their buddies in Honda for name cards of the unsuccessful takeover candidates, just in case …

Photos: Toyota Motor Corporation

6 Responses to “Will Toyota still be on the F1 grid in 2010 ?”

  1. zblkhwkNo Gravatar

    - 22nd Jan, 09 10:01am

    I hope that the world economy turns around in the next 10 months. It has to be hard to justify the massive expense of F1 when car sales are down 30%, especially when you don’t win.

    Reply to this comment

  2. TimmieNo Gravatar

    - 22nd Jan, 09 12:01pm

    Depends on the new President of Toyota i reckon.

    Apparently the guy is a bit of a motorsport nut and has previously even raced cars for Toyota so there is a good chance that he will want to keep the program running. In saying that though, he will probably need some results to back up his want for it to continue and i guess a win is the best way to do that.
    If Toyota don’t win a race this year, then they could be in trouble, unless they produce some pretty consistent and outstanding performances netting a good run of podiums then it could spell an end to the team.
    This is all obviously not considiring future rule changes and more cost cutting measures being bought in as well. We could all see this as the nd of the sport, but then more changes will be made and we might (hopefully) end up with a few extra teams on the grid racing around much to all F1 fans pleasure!

    Reply to this comment

  3. KotenokNo Gravatar

    - 22nd Jan, 09 07:01pm

    Yes, that’s right. Even if F1 fans hope to see the best technology applied to race cars, the expects of the competition is to follow a entertainment and some sport, now that has been blurry with the big problems of some teams to face other’s projects and budgets. So the F1 went somehow boring, predictable and lacking some factor of entertainment in some races. So, the idea to making the cars more equal is not bad, just if the F1 doesn’t convert to another category itself, the price to enter into the game should be lower and the budget needed to hold the team structures going to every race should be rather reasonable for any big spender, teams on their own ways to getting the money and also newcomers. Hopefully the grid is filled in the next years with some brand new teams, which will be a better offer of entertainment every race and the sports scope would raise.

    Yes! That would be a pleasure :)

    Kotenoks last blog post..F1Wolf left a comment for azril deadman

    Reply to this comment

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