Formula 1 – 1997 Liveries

The F1 liveries of the past are back – this is year 1997. The year when Williams were the dominant force, the year when Marlboro moved from McLaren to Ferrari. The McLarens turned silver/black, the barcode appeared on Ferrari cars for the first time. The variety of all the sponsors seems to have been much bigger back then, not too many of those are involved in F1 these days. And look at the variety of engines -Ferrari, Mercedes, Ford, Renault, Peugeot, Yamaha, Honda, Hart…

Update: I totally forgot about the MasterCard Lola … Added the livery to the bottom of the post

Williams-Renault

Williams-Renault

Williams-Renault (no tobacco)

Williams-Renault (no tobacco)

Ferrari

Ferrari

Ferrari (no tobacco)

Ferrari (no tobacco)

Benetton-Renault

Benetton-Renault

Benetton-Renault

Benetton-Renault

McLaren-Mercedes

McLaren-Mercedes

Jordan-Peugeot

Jordan-Peugeot

Prost-Mugen-Honda

Prost-Mugen-Honda

Sauber-Petronas

Sauber-Petronas

Arrows-Yamaha

Arrows-Yamaha

Stewart-Ford

Stewart-Ford

Tyrrell-Ford

Tyrrell-Ford

Minardi-Hart

Minardi-Hart

Minardi-Hart

Minardi-Hart

MasterCard Lola

MasterCard Lola

MasterCard Lola never raced. The cars failed to qualify for Australian GP and then the team withdrew from F1.

10 Comments Post a Comment
  1. Was this the year Benetton used ‘Wild Seven’ as their spurious non-tobacco livery?

    • KotenokNo Gravatar says:

      Wild Seven??? I’m pretty sure it wasn’t that season, just not long ago did see a review from that year and also looked some photos from my archive from every race that year. Countries where tobacco ads were banned: France, Great Britain and Germany (do not consider the European GP that year because tobacco ads were allowed). All what Benetton marketing and sponsorship guys managed to do is to write the word Benetton instead “Mild Seven”, they didn’t have enough courage to risk to some federation’s denounce or being imputed by breaking laws? Well, anyway the tobacco company had their emblem sticker on the car’s livery (red rhombus and two silver deltas).
      So when was the Wild Seven? No idea, but also heard about Wild Seven. It has to be between 1994 and 2006, the years that Mild Seven was a F1 sponsor. Anyway, I suspicious that it happened when the team already was known as Renault F1, the Enstone team got serious problems with Mild Seven departure in 2006 before the ending of the sponsorship contract (until 2009). Maybe that’s an urban legend?
      Funny stickers have been seen usually when tobacco companies still were interested of doing big advertisement on F1 cars. As the 97’s “R.?” meaning racing or ROTHMANS, the 98’s Kangaroo meaning wildlife or WINFIELD, the both stars meaning WEST (if somebody looks a five-pointed star shape, will see that the half-top shapes a W). In other hand we have seen annoying things as “Bitten & Hisses” or “Buzzin & Hornets” on the Jordan cars, hum… Just want to say that this is very clever HAHA

      Anyway, I still do not understand one LOST BOYS on Midland F1, not difficult to say when… That team made it to a single season (and not complete), the 2006, sticker LOST BOYS appeared in Bahrain. Anybody knows??? Anyway, they were quite lost…

      • F1WolfNo Gravatar says:

        Lost Boys has noting to do with tobacco, it is a Dutch company that used to sponsor Minardi

        I must admit I never heard of the Wild Seven, but now I have to dig it out somewhere :-)

  2. KotenokNo Gravatar says:

    Ahhh!! My “champion” car :) A really good looking car, isn’t it??? The car was fast, but not really reliable… Anyway, it’s the last Constructor’s champion!!

    Prost Grand Prix didn’t make it with Peugeot??? So strange!! (But their best season)

    Jordan Grand Prix wasn’t with Honda-Mugen engines still??? So unusual!!

    Just the next year the teams switched their engine providers and everything went normally HAHAHA! But surely, the results were strange… For Alain Prost. And the results got unusual… For Eddie Jordan!! Anyway, that’s about 1998. During ’98 results were awful for Williams Grand Prix Enginering….

    • F1WolfNo Gravatar says:

      the cars looked good that time … no weird narrow tall rear wings, no winglets and other messy stuff hanging around. Although they used some funny things on high downforce tracks like Monaco

      • KotenokNo Gravatar says:

        Humm, didn’t you think that Jordan looked like a pick-up? Just their concept of T-wing went wired!! And the McLaren that year used similar ideas…

        While from the Tyrrell… If just I began to tell!! Somebody looked how they fitted the nosecone? I ask myself where the ground effect is on that car (the little one allowed). The Pillar (yeah, with a big P) is just unbelievable, a car transformed to a hydrodynamic shape as a half-hull boat or a yacht with keel. If the engineers looked to the other cars they understood why their performance was that bad, although Mika Salo was a good driver :) (but sure he was lacking some Finnish cold brain :P )

        Somebody already made fun of the Prost’s NOSEcone, well, their design is curious, they shall have had reasons to mount the wing so close to the front tires.

        Somebody else want to make fun of the 90′s style? :P

        • F1WolfNo Gravatar says:

          that Jordan is funny with that cargo space between engine and rear wing :-)

          but I do like the look of those 1997 cars – especially the top ones – Williams, Ferrari, Benetton, McLaren

          I think there will be much more jokes about cars of 2009 than cars of the 90s :-)

  3. robert holtNo Gravatar says:

    that williams was so fantastic looking, classic and modern.

  4. [...] look of the grid was so much different than a year later in 1997 … This was the last season of the iconic Marlboro dominated red and white McLaren livery, [...]

  5. [...] race winning Honda RA300 (1967 F1 season). Their only attempt to enter F1 as a team was the failed MasterCard Lola project in 1997. The uncompetitive car appeared only at 2 races. Failed to qualify for the first one and did not [...]

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