Lotus Racing partners with CNN

LotusRacing CNN branding

CNN logo on Lotus F1 car and driver's helmet

Lotus Racing and CNN International have today announced a partnership deal that sees the Lotus team entering into a long-term agreement with the world’s leading news network. CNN’s logo will feature on the T127 race cars, the drivers’ overalls and on all team clothing.


Heikki Kovalainen CNN branding

Lotus T127 and Heikki Kovalainen featuring CNN branding

The deal will be managed by CNN’s commercial ‘Partner Solutions Group’, which is led by Rani R. Raad, senior vice president of CNN International Advertising Sales.

“The combination of two such iconic and aspirational global brands fits perfectly with CNN’s worldwide reach and brand positioning. This unique partnership with Lotus Racing takes CNN into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.” – Rani R. Raad

“We are very proud to welcome CNN into the Lotus Racing family. It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us. The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns.” – Lotus Racing Team Principal Tony Fernandes

Interesting partnership … Sort of a deal one would expect from USF1 …

Photo: CNN International

2 Comments Post a Comment
  1. zblkhwkNo Gravatar says:

    This seems like a conflict of interests for a news organization.

    • F1WolfNo Gravatar says:

      we will need to wait and see what exactly this partnership will be about. I do not think it is about exposure for CNN :-)

      But this is not a first time news company teams up with F1 team. Williams has had partnership with Reuters for quite a while.

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