What will 2009 bring for Toro Rosso ?

scuderia-toro-rosso

With all the eyes focused on future of the Brackley team formerly known as Honda we tend to forget that there is one more team with uncertain future also looking for a buyer – Scuderia Toro Rosso. The talk about Honda being suited by several interested parties may be encouraging for Red Bull. If there indeed are several parties in talk with Honda that means that even in the current conditions there are people interested in entering Formula 1. When (if) Honda is sold some of the loosing bidders may turn their eye to Toro Rosso. May, if the team is assured of future existence. Some sponsors on board would probably also do no harm to longe term prospects of the former Minardi team.


The requirement to turn team into a proper constructor from 2010 season puts an end to Red Bulls’ one car for two teams idea. The prospect of Toro Rosso having to build their own car resulted first in Dietrich Mateschitz putting the team up for sale (although he later denied he did so). Few months later Gerhard Berger sold his 50% of the team back to Mateschitz. The new conditions made no longer any commercial sense for Berger but many also saw that move as a consolidation of the ownership – a step that should facilitate future sale of the team.

However no matter how sucessful the team was in 2008 it will be difficult for them to find a buyer unless they build their own car. And if they want to race beyond 2009 that they will need to do no matter who will be the owner.

The signs are they are en route to do so. Already during last season Berger ordered increase of the Faenza factory workforce by about 50 people. There is also talk that while the 2009 car will still be designed by Red Bull Technolgy STR will be building their cars in its Faenza factory. I am not sure that this alone will make them full blown constructor, they will still need to design the new cars in the future. But once the factory is running all they will need is to get hand on a car design. There is probably already an army of experts working on the options. Of course the easiest way for Toro Rosso would be to take the 2009 car built by Red Bull Technology and use it as the base for their own car from 2010 on. I am not sure howeverthey would be allowed to use that third party loophole again

Sebastien Buemi ready to make the step up to Formula One

Sebastien Buemi ready to make the step up to Formula One

At the moment the team has no funding other than that coming from Red Bull. Gerhard Berger while still in charge made no secret of the fact that ability to bring funds to the team will play big part in deciding STR’s 2009 drivers. In other words – the team was looking for a pay driver. It may be different now with Red Bull fully in charge. There is almost no doubt that Red Bull backed Sebastien Buemi will be one of the drivers. It will be interesting to see who will finally get the nod for the second seat. Many expected the announcement to come right after the last 2008 test but nothing has been announced yet. Bourdais, Sato and according to some also Barichello still remain in the picture. I do believe that if it comes down to commerce Sato would be the choice if for nothing else than for his popularity back in Japan, the one major energy drinks market where Red Bull is yet to make it big. Mateschitz may however go for the continuity and keep Bourdais or go for experience and place Barrichello next to the rookie Buemi. The decision is obviously not easy …

Can they afford to continue wasting this ad space ?

Can they afford to continue wasting this ad space ?

Red Bull may continue to fully fund both their F1 teams and use them as marketing vehicles for the brand. Red Bull at the end is all about marketing. How else would one make billions by selling carbonized water, sugar, taurine and caffeine packed in a can :-) . But if they do want some sponsors to come on board of at least Toro Rosso team they might have to do something about that livery. The massive raging bull may have looked exciting back in 2006 but I must say that on the track it looks like a can of red paint spilled over the car, over the prime piece of real estate on that car.

So what will it be for Toro Rosso in 2009 ? Will they survive into 2010 and beyond or will Red Bull pull the plug on the team if no buyer comes to get it ?

n

{democracy:42}

Photos: Red Bull/GEPA

5 Comments Post a Comment
  1. blokeNo Gravatar says:

    replacing sponsors with Earth image did not work for Honda. Red Bull is a bit different story but still, it is weird that on the Toro Rosso car while it is Red Bull team even the Red Bull logo is limited to the front wing and the drivers’ helmets

  2. Jose ArellanoNo Gravatar says:

    they should keep bourdais

    • F1WolfNo Gravatar says:

      they may still decide to give him one more season but I wonder how much longer will Bourdais wait before deciding himself to go and somewhere else. The longer he waits the less opportnities elsewhere will be left for him.

  3. [...] his F1 race seat in the bag. So the only question marks remain over the second Toro Rosso seat (more on that here) and of course [...]

  4. KotenokNo Gravatar says:

    Well, I thought that the STR team would go to the 2010 with the 2009 chassis, doing fun of the rule of being the designer and producer of your own chassiss. But if certainly there are parties that think that this will not be allowed or claimed to be banned by other constructors, so I will throw the idea away.

    Who will race that cars? I even do not care much, Vettel has been promoted and Bourdais itself is a great driver, but seems not to fit to that F1 car.

    Kotenoks last blog post..F1Wolf added a video:

promogifts.hk

2014 Teams and Drivers

Red Bull
Sebastian VETTEL
Daniel RICCIARDO
Ferrari
Fernando ALONSO
Kimi RAIKKONEN
McLaren
Jenson BUTTON
Kevin MAGNUSSEN
Lotus
Romain GROSJEAN
Pastor MALDONADO
Mercedes
Nico ROSBERG
Lewis HAMILTON
Sauber
Adrian SUTIL
Esteban GUTIEREZ
Force India
Nico HULKENBERG
Sergio PEREZ
Williams
Felipe MASSA
Valtteri BOTTAS
Toro Rosso
Daniil KVYAT
Jean Eric VERGNE
Caterham
Marcus ERICSSON
Kamui KOBAYASHI
Marussia
Jules BIANCHI
Max CHILTON

2014 F1 Calendar

14-16 March - Australia
28-30 March - Malaysia
4-6 April - Bahrain
18-20 April - China
9-11 May - Spain
22-25 May - Monaco
6-8 June - Canada
20-22 June - Austria
4-6 July - Great Britain
18-20 July - Germany
25-27 July - Hungary
22-24 August - Belgium
5-7 September - Italy
19-21 September - Singapore
3-5 October - Japan
10-12 October - Russia
31 October-2 November - USA
7-9 November - Brazil
21-23 November - Abu Dhabi

Archives

2010 Mercedes GP F1 Merchandise